It is a great feeling finishing this project. Overall, the project definitely helped reshape my overall thinking process because frankly we should always look to improve and innovate. The project and group I worked with throughout the semester have taught me so much about what aspects of design thinking I am competent and confident in […]

The overall process of choosing and conducting our focus group was valuable in experience and data collected. Our group chose a focus group comprised of a mixture of current young baby boomers and maturing adults entering a new stage in their life. Looking back, the combination of the age groups in a single focus group […]

During the ideation phase of the project we followed the process of brainstorming, organizing, and then ultimately choosing the proposed solution. As for our brainstorming, at least in our second session of the process, we still decided to do do a “crazy” idea version which didn’t explicitly give us our final solution but it definitely […]

The process for choosing a problem statement proved to be extremely difficult for our group. The great thing was we all quickly agreed on the “need” as we independently converted on the need for strengthening financial well-being through the context of the home but it was through pretty different insights we all came to that […]

Creating the personas and the journey maps for our project has played a critical role in narrowing our focus. The personas we chose represented three different groups we wanted to focus on; the married boomer, the single boomer, and our sort of anti persona the college grad. Each of these personas add an element to […]

Overall, the interviewing phase of this project was in my opinion the most informative so far. Now, I believe that is because we had a strong foundation to build from with regards to our secondary research and observation data. I think my strengths lend themselves towards research and analysis however, going out into the “field” […]

Our group decided to get pictures from the younger baby boomers that we knew personally. We wound up getting five different sets of data as well as combining data we gathered from online searches. The most challenging aspect of collecting the data was actually collecting the data. There are far fewer opportunities to observe baby […]

My name is Bobby Martinez and I am currently a part time student. I work full time at a software company that specializes in metrology inspection and analysis. After high school I went to the Apprentice School at the Newport News Shipyard as a metrologist and graduated through their engineering track. I went to finish […]

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